Hart’s Fabric, Santa Cruz, CA

I finally made it to Hart’s Fabric in Santa Cruz on Monday with my awesome coworkers from the Bobbin’s Nest, Maria and Dolin. This trip was crazy fun and guess what — I’ve prepared a shop tour just for all of you. Let’s go!

I took a TON of pictures. Way too many to include in this post, so if you want to see more, the entire set is on Flickr.

**Please note that I didn’t do a thorough inventory of the store, so if I say I didn’t see something, it doesn’t mean they definitely didn’t have it, I just didn’t see it.

Web site: Hart’s Fabric

Location: 1620 Seabright Avenue, Santa Cruz, CA

The store is hard to miss, unlike some other fabric stores I’ve been to.


The store has two main sections. On the left side are all the patterns, quilting cottons, garment fabrics, eco fabrics, batting, sales section, basic notions, and interfacing.

The other side of the store

On the right side are all the decorator fabrics, outdoor fabrics, laminated cottons, buttons, ribbons, trims, pillow forms, and foam.

The Home Decor side of Hart's

Basic Fabrics: It’s hard to know where to start here, but I’ll consider basic fabrics to be the quilting cottons. They had a HUGE color wall with all kinds of great novelty prints mixed in.

Massive Color Wall

You can see that the top shelf has a wide selection of solids. This photo doesn’t even show you the fabrics with the black or white backgrounds that were down at the far end. There was another section with just stripes and plaids, and a big display of fat quarters.

They carry only a few batiks and Asian fabrics, but it seemed like they had just about everything else!

Designer Fabrics: A strong selection of these, including Amy Butler’s Love, Heather Ross’s Far Far Away, Momo’s Freebird, Lizzy House’s Castle Peeps, Anna Maria Horner’s Little Folks, and tons of Alexander Henry. Too much to even take in really. They also had a lot of what I would classify as the really fancy and harder to find designer stuff. Like…

Heather Ross’s double gauze,
Heather Ross Double Gauze

Anna Maria Horner voile,
Anna Maria Horner Voile

More Liberty of London


All Kokka - Yum!

and Nani Iro double gauze.
Nani Iro Double Gauze

Other Types of Fabrics: Really, I think I need about 20 new categories for this shop tour, but it’s just too overwhelming! Please check out the entire Flickr set and the Hart’s web site for all the details. I definitely saw laminated cottons,

Laminated Cottons

All these are flannels!
(yes, all of this is flannel!)

and outdoor fabrics, including some really nice vinyl.
Outdoor Fabrics (Vinyl!)

They also had felt in sheets and on bolts by the yard.

Garment Fabrics: Finally somewhere to buy garment fabrics! I now have on my list Britex in SF, Stone Mountain and Daughter in Berkeley, and Hart’s in Santa Cruz. None close, or close to each other for that matter, but doable when necessary.

A woman working there told us they had over 110 different solid color knits. They also had a decent selection of patterned knits.

Patterned Knits!

How about this display of silks?

They also had courduroy, linens, linen blends, and fleece. There web site says they have twill, wool, lace, linings, denim, ticking, hemp, etc. It’s impossible to see everything in one visit!

Sales Section: I didn’t get a photo of the sales section. It was fairly small and the discounts were not steep (a lot at 20%).

Classroom: I did not see a classroom or anything about classes, but hasn’t Heather Ross taught her Mendocino Sundress class here? I’m not sure where she did that….

Batting and Notions: I’d say this place is second only to Fabrics R US with regard to trim selection.

This is just the section of ribbons.


They also had a section of decorator trims, tons of buttons, and a wall of notions. They were lighter on the quilting notions (not a huge ruler selection, for example), but had TONS of garment sewing notions, including bits for making undergarments, etc. They also had drapery and curtain hardware, including giant grommets.

They had a decent selection of batting and interfacing, as well as tons of pillow forms and even foam in big rolls (I assume they sell it by the yard).

Pillow Forms and Foam

Oh, and zippers by the yard! So awesome!

Machines: This shop does not sell machines.

Patterns and Books: I admit I didn’t look super closely here, but they did carry Amy Butler, Anna Maria Horner, ModKids, Favorite Things, Oliver + S, and Colette patterns for sure. They also have McCall’s and Burda patterns — the same giant ugly pattern drawers they have at JoAnn’s! I’ve never seen that anywhere but JoAnn’s (or Wal-mart) before.

There was also this wall of books that I never got around to perusing:


So, in conclusion, we spent two hours in this store (oh yes we did!) and I still feel like I didn’t see everything, even on the side with all the quilting cottons and garment fabrics. We basically just walked through the decorator side since we came in the back door on that side. Still tons to explore over there!

They do sell online, but I encourage you to make the pilgrimage if you live in the area. You won’t be sorry!

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10 comments to Hart’s Fabric, Santa Cruz, CA

  • Anita

    I got to visit Harts a couple of years ago, unfortunately my husband and daughter were waiting for me in the car. So my visit was way toooooo brief. I need to go back, without them!

  • I’m lucky to live just down the street from Hart’s. I love that they have such a wide variety (maybe even the whole line??) of Kona Cotton, and a lot of garment fabric options.

    I took the Heather Ross skirt sloper class, and they just cleared all the folded upholstery fabric off the tables in the decorator room, and we had class there. Good times.

  • What a great tour! This looks like an amazing shop! I love seeing brick-and-mortar shops like this thriving and still in existence. I wish we had shops like this in the Madison area because I am always in need of more notions and non-quilting cotton ideas.

  • Raquel Baldocchi

    OMG what a fantastic tour! I am so glad to know about this place!! And I’m dying to know what you bought there!!

  • Must have just missed you! You’re right. Great fabrics and helpful fabric loving staff!

  • Hey, Amy! I’ve been doing some research on hand quilting, and I’m excited to find your blog. I inherited a quilt top made by my great-great grandmother, and I’m going to hand quilt it. I’ve machine quilted several quilts, but I just can see shoving this one through my machine! Thanks so much for your video tutorials. I’m excited to get started!

  • I was gonna tell you where we did the class with Heather Ross, but sequinK beat me too it. Even though it was one super hot day it was so much fun to take a class from Heather Ross and at Hart’s! Can’t get much better than that.

  • coffee & morphine

    OMG!!!!! 😀 Dang!

  • Oh my goodness! I just stumbled on this post! Thank you for such generous words and for your great pictures. WOOT! We hope to always carry the best quality, most innovating fabrics out there. We absolutely great modern love fabric right along with you!!

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